The Ochre Society of France, an emblematic player in the French industrial heritage, is propelled into the spotlight during the Great Exhibition of Made in France, which will take place at the Elysée Palace on October 26 and 27, 2024. Renowned for its unique know-how, the company, the last in Europe to exploit ochre, reflects a living cultural heritage and persistent innovation. This recognition, crowned by the support of the Chamber of Commerce and Industry of Vaucluse, highlights the importance of local craftsmanship and its essential role in the economic and artistic dynamics of the country.
The Ochre Society of France, a family-owned business emblematic of Vaucluse, will be honored during the Great Exhibition of Made in France, scheduled for October 26 and 27, 2024, at the Elysée Palace. This participation, the result of centuries-old know-how, underscores the historical and cultural significance of this company, a pioneer in the exploitation of ochre. The support of the Chamber of Commerce and Industry of Vaucluse has been crucial for this company to proudly represent its territory at such a large-scale event.
A century-old expertise
Founded in 1901 in Apt, the Ochre Society of France is the last company in Europe to extract and transform ochre. This precious heritage helps preserve a unique know-how that combines tradition and modernity. Currently led by the fourth generation of the Guigou family, the company is primarily a family adventure. The Gargas quarry, located in the Luberon, remains the beating heart of this activity, having managed to retain its authenticity while adapting to the contemporary market’s necessities.
The acquisition of the company by Gilbert Guigou in 1974 marked a significant turning point. During a period of crisis, he not only saved the company but also infused it with new dynamism, thanks to the involvement of his sons and grandchildren who collaborated on the innovation and modernization of production techniques. In 2017, the company was awarded the label “Living Heritage Company”, a mark of excellence for its know-how and commitment to quality, renewed in 2023.
Exceptional products serving diverse sectors
Ochre, known for its natural properties, finds multiple applications in fields as varied as construction, visual arts, cosmetics, and even agriculture. The Ochre Society of France does not limit itself to the production of ochre: it also offers a wide range of natural and synthetic pigments, as well as various derived products such as washes, coatings, and colored plasters. This diversity makes the company a major player in the pigment industry while preserving the richness of its heritage.
On the way to the Elysée
The presence of the Ochre Society of France at the Great Exhibition of Made in France is the result of close collaboration with the Chamber of Commerce and Industry of Vaucluse. This support has been crucial in preparing and submitting its application to the authorities, allowing this emblematic company to shine at the national level. This exhibition, launched by President Emmanuel Macron in 2020, aims to highlight French know-how and promote companies engaged in local and sustainable production.
For the Ochre Society of France, this occasion is more than just a showcase. It is an invaluable opportunity to present its products and heritage to a broad audience, thereby contributing to its visibility both nationally and internationally. By participating, it proudly illustrates the values of innovation and tradition that characterize the Vaucluse department.
Being the only company from Vaucluse selected for this prestigious event not only reflects the economic vitality of the region but also emphasizes the importance of preserving endangered crafts and know-how. The Ochres of France, through their business actions, embody a model of dynamism and commitment to the preservation of an exceptional artisanal culture.
Key points on the celebration of the Ochre Society of France at the Elysée Palace
- Event date: October 25 to 27, 2024
- Location: Elysée Palace, Paris
- Pride of the territory: Unique representative of Vaucluse
- Current director: Fourth generation of the Guigou family
- Label: “Living Heritage Company” since 2017
- Heritage: Tradition of transforming ore into pure ochre
- Application sectors: Construction, painting, cosmetics, agriculture
- Support: Support from the Chamber of Commerce and Industry of Vaucluse
- Visibility: Promotion of French know-how
- Diverse products: Natural pigments, washes, colored coatings
